CHLOE SPLINTER
The Deets!
About Me.
Chloe is my name and planning is my game. I am a self-proclaimed checklist connoisseur and unapologetically a perfectionist (I just can’t help it). Some people might call me type A, but I just say everything is relative, right? You have to work hard to play hard.
My love for creativity and the field of communications came from my parents. From opening up my mom's little doodles she left in my lunch box in elementary school to sitting in the recording studio watching my dad produce news shows, I feel like I have been immersed in the creative and communications fields my whole life.
I believe that success is a team effort. My successes in life would not have happened if it were not for the people who supported me and pushed me throughout the way. I strive to be that for others and for myself to accomplish things we never thought we could.
Communication is key. I will live by that till the day I die. It applies to every aspect of life and is especially important in the field of advertising. Throughout my life and experience working on advertising projects, I have learned numerous tools and lessons on being a great communicator and making sure projects run as smoothly as possible.
I am an optimist through and through. I believe that even though I am 1 person in a world of 7.837 billion, I can make a difference in the world around me. And I will.
Résumé
October 2023 - Present
Account Executive
Allen Hall Public Relations
As a current Account Executive, I have had the opportunity to work on the University of Oregon Sustainable City Year Account developing their social media accounts by researching and creating trackable analytics that measure engagement, creating meaningful posts highlighting the impact of SCYP from a student and city perspective, and enhancing and developing a new brand identity through content. I am now working with Shelpful, a personal assistant AI app, on their account and helping them find their target consumer through influencer outreach and social media development.
May 2023 - September 2023
Retail Management Intern
Talbots
This summer, I worked as an intern at Talbots gaining hands on insight and knowledge within the field of a specialty retail company. I learned about the company's leadership, business acumen, sales, operations, marketing, and merchandising practices. I had hands on experience with customers and created outstanding experiences for them, as well as help with in-store operations, such as designing merchandise layouts. As the capstone project, I conducted a competitive analysis, with an emphasis on social media and marketing, of the brand and its competitors.
September 2022- June 2023
Account Manager Intern
Upstream Advertising
I competed locally and nationally alongside my teammates against schools all over the country to create and present the best advertising campaign to our company, Indeed. I am an account manager intern on the Advertising Team, in which I help ensure clear communication between all team members, create the scope and the budget for the team, oversee project timeline, assist the project manager, and help present our ad campaign directly to our customer.
December 2021-December 2022
Campus Activities and Involvement Director
Chi Omega Sorority
I networked with other houses on campus and researched upcoming campus activities and then presented and informed our members of these campus activities to get involved in, such as clubs, job fairs, intramural sports. I was also incharge of making sure that members completed their campus involvement requirement and I ran a budget used to advertise campus activities involvement and other activities.
January 2021-December 2021
DEI Assistant
Chi Omega Sorority
I assisted the DEI Director in promoting diversity, equity, and inclusion in Greek Life and in the community using my experience in leadership and public speaking.